Ground to occupancy, one team.
Eight phases, one accountable group, and a single reporting line from go-to-market strategy through final turnover.
The gaps are always in the same four places.
Registrants go cold
A list built eighteen months before launch is worth nothing without a nurture sequence running against it.
The show suite opens unready
Build-out, staffing, and scripting get sequenced late, and opening week burns the best traffic you'll ever get.
Sales and construction disagree
Completion dates move, buyer communication doesn't, and the deficiency list becomes a customer service problem.
Phase two restarts from zero
Nothing from the first launch was documented, so the playbook gets rebuilt at full cost every time.
The eight phases we run.
Project Launch & Go-to-Market Strategy
We set the positioning, the pricing narrative, and the absorption targets before a dollar of media is spent. The launch calendar works backward from your completion date and your lender's expectations.
What we deliver
- Competitive and absorption analysis
- Positioning and pricing narrative
- Launch calendar and milestone map
- Target and forecast model
Pre-Sales & Pre-Leasing Campaigns
Registrant capture starts long before doors open, and the list only holds value if it's nurtured. We build the capture funnel and the sequences that keep it warm through construction.
What we deliver
- Registration landing pages and capture funnel
- Email and SMS nurture sequences
- Registrant scoring and segmentation
- Pre-launch event programming
Accelerated Lease-Up Strategies
For purpose-built rental, every week of vacancy is permanent lost revenue. We sequence rent-ready units against demand and manage incentives so concessions don't outlive their usefulness.
What we deliver
- Rent-ready sequencing plan
- Incentive and concession strategy
- Occupancy velocity tracking
- Renewal and retention groundwork
Sales & Leasing Launch Management
Launch weekend is an operations problem disguised as a marketing event. We run the floor process, the reporting, and the campaign around your sales team or brokerage partner — we do not act as your licensed representative.
What we deliver
- Launch weekend run-of-show
- Contract and deposit flow coordination with your brokerage
- Daily conversion and traffic reporting
- Pricing response protocol
Development Marketing & Positioning
The brand has to survive three years of construction and still mean something at completion. We build the story, the creative, and the media plan that carries it.
What we deliver
- Brand platform and naming
- Creative direction and asset production
- Project website and digital presence
- Media planning and campaign management
Show Suite & Presentation Centre Launches
A presentation centre is a sales instrument, not a display. We coordinate the build-out, staff it, script it, and make sure it opens on the week your traffic peaks.
What we deliver
- Build-out coordination and timeline
- Staffing plan and training
- Sales scripting and objection handling
- Opening-week traffic drive
Construction-to-Occupancy Coordination
This is the phase nobody owns. We tie site progress to buyer communication so completion changes reach purchasers before they reach social media.
What we deliver
- Construction-to-buyer communication cadence
- Completion date change protocol
- Deficiency and walkthrough coordination
- Occupancy scheduling support
Project Turnover & Market Readiness
Handover is where the relationship is either banked or lost. We close out the project, capture what worked, and leave you with a documented playbook.
What we deliver
- Turnover documentation and handover
- Post-occupancy customer experience
- Campaign performance close-out report
- Playbook capture for the next phase
Built once, run many times.
If you have three projects coming to market over four years, the expensive version is treating each one as a first launch.
We standardize what should be standard — the CRM structure, the reporting format, the nurture architecture, the launch run-of-show — and leave the positioning and creative to be project-specific. Phase two starts at week six, not week one.
One CRM structure
Shared across every project and phase.
One reporting format
Same numbers, every project, every week.
One launch playbook
Adapted per project, never rebuilt.
This engagement fits if:
- You have a project reaching market in the next 6 to 24 months.
- You're running 50 or more units in condo presale, rental, or townhome.
- Your sales, marketing, and construction teams report to different people.
- You've launched before and know where last time went sideways.
- You have a second or third phase coming and want it to run faster.
- You'd rather have one accountable partner than four vendors.
Before you get in touch.
Have a project coming to market?
Tell us the stage you're at and we'll tell you which phases matter first.